How to grab audience attention. Ft: Atlas CoffeeA great copy always comes with a story.Dec 9, 2024Dec 9, 2024
The best way to emotionally connect is by using narratives. Ft: Export Dry Beer adNarratives are the best way to connect with readers. It is simple but not easy.Nov 22, 2024Nov 22, 2024
Observing audience helps to make the copy better. Ft: Tripp AdThis ad is an example.Oct 17, 2024Oct 17, 2024
How to justify premium pricing. Ft: Atom adsYou can own the best brand in the world, but if you don’t know how to position it remains in the crowd.Sep 25, 2024Sep 25, 2024
Here’s how I rewrote an $20 million brand ad copyI was searching for dog food and landed on this brand.Sep 5, 2024Sep 5, 2024
Make your product a part of customer lifestyle. ft: Windsor Canadian ad.Your product doesn’t get sold unless your customer sees how it fits into their lifestyle.Sep 3, 2024Sep 3, 2024
This was bugging for me a long time, so I decided to take actionThis was a fun exercise.Aug 26, 2024Aug 26, 2024