Observing audience helps to deliver the right message. Ft: Tripp AdThis ad is an example.Oct 17Oct 17
How to justify premium pricing. Ft: Atom adsYou can own the best brand in the world, but if you don’t know how to position it remains in the crowd.Sep 25Sep 25
Here’s how I rewrote an $20 million brand ad copyI was searching for dog food and landed on this brand.Sep 5Sep 5
Make your product a part of customer lifestyle. ft: Windsor Canadian ad.Your product doesn’t get sold unless your customer sees how it fits into their lifestyle.Sep 3Sep 3
These frameworks works for subject lines and make people want to openTry this frameworks for email subject lines next time.Aug 23Aug 23
This simple tip makes copy persuasive. It works for ads, emails, headlinesIt’s not what you think. It’s betterAug 6Aug 6
This is an absolute game changer while writing copy.Literary devices are not just for poetry and fiction — they can be incredibly powerful tools for crafting compelling copy as well.Jul 15Jul 15
Emotions are good, but logic is too good to miss in sales.If you struggle with conversions. Read this.Jul 3Jul 3