Here’s how I created a spec ad for an ad writing challenge.

Brief: Promoting Cozy Earth sheets.

Now for the research process;

1. Started with the WHY, customer reviews, and experiences.
2. I dug deeper into the product details to find more about the product which helped me while writing.
3. I looked into 100+ reviews and made note of the reviews.
4. Most of the reviews pointed at 1 problem, so I compiled and narrowed it down as the talking point and used it to fight an objection.
5. Got the USP, benefits.

I created hooks on benefits and outcome approaches and I created 2 versions

Check out and let me know what I missed and which one you liked.