Show your product /service in action. Tell more with less.
A picture paints 1000 words.
Show, don’t just tell. Instead of showing your product, show the product in action.
Eye-catching visuals + simple text = winning combo.
These brands have nailed their campaigns.
Apple wins the battle. They showed how photos look when shot on an iPhone rather than explaining camera features.
They used an outcome approach to position their product, and that is far better than explaining what the product can do.
Showing it in action
British Airways classic ad positions their business with a statement backed by a visual.
“The world’s fastest airline”
London to Singapore in the blink of an eye.
The OG brand Heinz keeps on telling why they are the best.
They made the burger shaped like the Heinz brand logo. It is positioning 101.
It is a market leadership approach to tell the world that food tastes better with Heinz.
Gold Gym’s ad powerful positioning that hits park.
It uses a person’s body to show the transformation of fat to fit.
This is another outcome approach positioning by the business.
Conclusion
That’s it for the day.
See ya.