These brands teaches you on how to make your message clear.

Copywriting is about making the messages clear over clever and the best way to do it is to;

Keep it simple.

All the best ads, emails published are created on 1 principle that is not to overcomplicate the messaging.

These ads are proof of keeping it simple.

Hinge follows “Sell the outcome” principle and makes the messaging clear on what will be the outcome of using the dating app.

There cannot be more clear message than this.

Nutella follows “being specific” principle to position the product. They clearly tell the world their product is a breakfast option. Specificity builds trust.

Nutella emphasis that, you need not worry about breakfast everyday when you can have it. The message cannot be more simple.

Colgate follows “Focus on benefits” principle and the tagline clearly states the benefits of using the product and their value.

The OG brand when it comes to copywriting. Porsche needs no introduction. They are “being direct” with their messaging and keeping it in an engaging manner.

This is widely used principle “Social proof”. Everyone knows it’s charm. What’s more better way to keep the messaging simple than social proof. Gillette made it smooth and simple like its products.

Another OG brand proving on how to keep the messaging simple by “connecting with emotions”. The association of coke = happiness doesn’t more explanation.

Conclusion

That’s it from me. Leave your thoughts, suggestions on the topic and feel free to add your pointers as well.

See ya.